{"id":22357,"date":"2024-11-01T10:30:19","date_gmt":"2024-11-01T14:30:19","guid":{"rendered":"https:\/\/enterprise-knowledge.com\/?p=22357"},"modified":"2025-11-17T16:41:26","modified_gmt":"2025-11-17T21:41:26","slug":"user-centered-information-architecture-strategy-for-a-leading-nonprofit-organization","status":"publish","type":"post","link":"https:\/\/enterprise-knowledge.com\/user-centered-information-architecture-strategy-for-a-leading-nonprofit-organization\/","title":{"rendered":"User-Centered Information Architecture Strategy for a Leading Nonprofit Organization"},"content":{"rendered":"\r\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns: 15% auto;\">\r\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"3\" height=\"3\" class=\"wp-image-22358 size-full\" src=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-9.39.46\u202fAM-e1730469293340.png\" alt=\"\" \/><\/figure>\r\n<div class=\"wp-block-media-text__content\">\r\n\r\n\r\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4275ee0\" data-block-id=\"4275ee0\"><style>.stk-4275ee0{margin-bottom:20px !important}<\/style>\r\n<p class=\"stk-block-text__text\">Staff at one of the largest charitable nonprofit organizations in the U.S. faced challenges locating information, which led to a dependence on personal networks to find expertise. This issue was compounded by the organization\u2019s two information platforms, which had overlapping functions and purposes. The lack of clarity about where to find specific resources created uncertainty, particularly between the national organization and the larger network of partners throughout the US. There was also a lack of formal knowledge transfer and offboarding processes, leading to lost and forgotten knowledge as more tenured employees left the network. EK engaged with the organization to deliver a holistic knowledge management (KM) strategy, consisting of a current state assessment, a target state definition, and a multiyear roadmap to achieve their desired KM maturity. EK also identified a backlog of pilot projects that the organization could implement later, serving as quick-win initiatives to demonstrate value and secure buy-in for a comprehensive KM transformation. Following the initial KM strategy engagement, the organization re-engaged EK to implement one of the pilots suggested on their KM Roadmap through an information architecture strategy.<\/p>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns: 15% auto;\">\r\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"771\" class=\"wp-image-11017 size-full\" src=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Challenge-01.png\" alt=\"\" srcset=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Challenge-01.png 771w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Challenge-01-336x336.png 336w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Challenge-01-140x140.png 140w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Challenge-01-768x768.png 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\r\n<div class=\"wp-block-media-text__content\">\r\n\r\n\r\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\r\n\r\n\r\n\r\n<p>In support of the KM strategy, the organization had identified several core needs that offered opportunities for better alignment with the full network and a more streamlined process for content and system management. They sought to more clearly communicate the value and purpose of two of their major platforms to the broader network: a content management system\/intranet and a learning management system (LMS). The organization\u2019s network members did not always understand the value of these systems, the purpose of each, and where they should go to find certain types of information. In addition, the organization wanted to update their platforms\u2019 terminology and structure to be more intuitive to employees in the larger network, as they often use different nomenclature than the organization\u2019s staff members.<\/p>\r\n\r\n\r\n\r\n<p>To do so, the organization was now seeking a comprehensive information architecture (IA) strategy to:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\">\r\n<p><span style=\"font-weight: 400;\">Define purpose statements and strategy for the intranet and LMS, providing clarification for end users on the specific uses for each platform;\u00a0<\/span><\/p>\r\n<\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\">\r\n<p><span style=\"font-weight: 400;\">Develop an IA site map for the intranet to support discoverability, usability, and design of content within the site, integrating functional areas with related services; and<\/span><\/p>\r\n<\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\">\r\n<p><span style=\"font-weight: 400;\">Create a scalable IA plan that outlines the steps needed to implement and configure the defined intranet site map, ensuring it can effectively accommodate future growth and evolving user needs.<\/span><\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns: 15% auto;\">\r\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"771\" class=\"wp-image-11018 size-full\" src=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Solution-01.png\" alt=\"\" srcset=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Solution-01.png 771w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Solution-01-336x336.png 336w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Solution-01-140x140.png 140w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Solution-01-768x768.png 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\r\n<div class=\"wp-block-media-text__content\">\r\n<h2 class=\"wp-block-heading\">The Solution<\/h2>\r\n\r\n\r\n\r\n<p>EK worked with the organization to develop an IA strategy that provided clarification for users on where to find different information between the intranet and their LMS platform through <em>System Purpose Statements<\/em> and issued <em>High-Level Information Architecture<\/em> recommendations for the findability of, accessibility to, and navigation through information in the intranet. EK also worked with the organization to develop a taxonomy and metadata to support the proposed site map, clickable <em>Site Prototypes<\/em> to visualize what changes would look like, and an <em>IA Plan for Scale<\/em> to help the organization understand the next steps on a long-term implementation roadmap.<\/p>\r\n\r\n\r\n\r\n<p>EK leveraged a top-down and bottom-up discovery approach during the first 4-6 weeks of the project to ensure that all recommendations were rooted in user-centered design. Before beginning work, EK conducted a persona refinement session to better understand the organization\u2019s user groups, detailed walkthroughs of the systems and prioritized sites, and three focus groups with representatives from across the network. Once the initial recommendations were delivered, EK facilitated four validation sessions with end users and content owners to collect feedback and make updates accordingly.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns: 15% auto;\">\r\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"771\" class=\"wp-image-11019 size-full\" src=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/EK-Difference-01.png\" alt=\"\" srcset=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/EK-Difference-01.png 771w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/EK-Difference-01-336x336.png 336w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/EK-Difference-01-140x140.png 140w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/EK-Difference-01-768x768.png 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\r\n<div class=\"wp-block-media-text__content\">\r\n<h2 class=\"wp-block-heading\">The EK Difference<\/h2>\r\n\r\n\r\n\r\n<p>Throughout the project, EK emphasized user-focused research, engaging in constant review and iteration. EK incorporated changes based on discovery work and asynchronous feedback received via multiple facilitation tools such as visual boards. This iterative process ensured that the solutions developed were aligned with the organization\u2019s user needs and expectations. By leveraging insights from the former KM Strategy engagement that EK conducted with the organization, the EK team crafted detailed system purpose statements and developed a scalable plan, ensuring a robust framework for future growth.<\/p>\r\n\r\n\r\n\r\n<p>EK facilitated a crucial conversation with the organization\u2019s IT and intranet stakeholders to ensure alignment and smooth implementation. To meet the organization\u2019s needs, EK conducted comprehensive technology research focusing on its intranet functionality and its integration with existing systems. EK provided detailed recommendations for future technology considerations, ensuring the organization could make informed decisions as their needs evolved.<\/p>\r\n<p><span style=\"font-weight: 400;\">EK\u2019s work with the core team was tailored to the organization\u2019s current capabilities, providing a comprehensive how-to guide for validating prototypes through click testing, along with sharing sample questions for conducting these validation sessions. This guidance was shared to ensure the organization could continue to successfully validate prototypes and further work on this project independently. <\/span><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top is-style-default\" style=\"grid-template-columns: 15% auto;\">\r\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"771\" class=\"wp-image-11020 size-full\" src=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Results-01.png\" alt=\"\" srcset=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Results-01.png 771w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Results-01-336x336.png 336w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Results-01-140x140.png 140w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Results-01-768x768.png 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\r\n<div class=\"wp-block-media-text__content\">\r\n<h2 class=\"wp-block-heading\">The Results<\/h2>\r\n\r\n\r\n\r\n<p>As a result of this engagement, the organization received an IA site map for its intranet, which will significantly enhance discoverability, usability, and content design. Common nomenclature was suggested to improve findability for all users, accompanied by guidance on updating, managing, and maintaining IA governance to ensure long-term consistency.<\/p>\r\n\r\n\r\n\r\n<p>Validated Purpose Statements for the LMS and Intranet were defined, clarifying the type of content that was appropriate for each system. The purpose statements were short vision statements for each system that differentiated it from the others and co-created with the organization\u2019s team. These will help minimize user confusion about where to contribute and find information. Specific strategies were also provided to communicate the purpose of each system to users, fostering a common understanding.\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">To support ease of navigation and findability, clickable prototypes were designed, showcasing the necessary framework and metadata aligned with a new IA. These interactive prototypes helped the organization visualize the suggested changes and encourage buy-in for the redesign of the intranet. By demonstrating clear pathways and organized content, the prototypes illustrate how the new IA will enhance the user&#8217;s experience. This tangible representation allows stakeholders to see the practical benefits and improvements firsthand, facilitating a smoother transition and greater support for the redesign initiative.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Finally, a scalable plan was developed for implementing additional site design changes following the delivered site map. This roadmap included actionable steps across short-term, mid-term, and long-term timelines, addressing technical and content recommendations to improve efficiency and user experience. The plan ensures that the IA recommendations are effectively integrated, setting a solid foundation for ongoing improvement and scalability within the intranet and LMS.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 24px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-ad7b9e7\" data-block-id=\"ad7b9e7\">\r\n<div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\r\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-9409a5c\" data-block-id=\"9409a5c\"><style>.stk-9409a5c .stk-button{padding-top:6px !important;padding-right:40px !important;padding-bottom:6px !important;padding-left:40px !important;background:#409F67 !important;border-top-left-radius:50px !important;border-top-right-radius:50px !important;border-bottom-right-radius:50px !important;border-bottom-left-radius:50px !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2024\/11\/User-Centered-Information-Architecture-Strategy-for-a-Lead-Nonprofit-Organization.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Download Flyer<\/span><\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 48px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-stackable-call-to-action alignfull stk-block-call-to-action stk-block stk-771a887 stk-block-background is-style-default\" data-v=\"2\" data-block-id=\"771a887\"><style>.stk-771a887{background-color:#5A2C85 !important}.stk-771a887:before{background-color:#5A2C85 !important}.stk-771a887-container{background-color:#5A2C85 !important}.stk-771a887-container:before{background-color:#5A2C85 !important}<\/style>\r\n<div class=\"stk-block-call-to-action__content stk-content-align stk-771a887-column alignfull stk-container stk-771a887-container stk-hover-parent\">\r\n<div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-771a887-inner-blocks\">\r\n<div id=\"span-style-color-ffffff-class-stk-highlight-ready-to-get-started-span\" class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0e3ba4b\" data-block-id=\"0e3ba4b\"><style>.stk-0e3ba4b{margin-bottom:16px !important}.stk-0e3ba4b .stk-block-heading__text{font-size:30px !important;color:#ffffff !important}@media screen and (max-width:1023px){.stk-0e3ba4b .stk-block-heading__text{font-size:30px !important}}<\/style>\r\n<h3 class=\"stk-block-heading__text has-text-color has-white-color\"><span class=\"stk-highlight\" style=\"color: #ffffff;\">Ready to Get Started?<\/span><\/h3>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-820aa2f\" data-block-id=\"820aa2f\">\r\n<div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\r\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-d4dce62\" data-block-id=\"d4dce62\"><style>.stk-d4dce62 .stk-button{padding-top:6px !important;padding-right:40px !important;padding-bottom:6px !important;padding-left:40px !important;background:#E7E0F3 !important;border-radius:50px !important}.stk-d4dce62 .stk-button__inner-text{color:#000000 !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/enterprise-knowledge.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color stk-button__inner-text\">Get in Touch<\/span><\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Staff at one of the largest charitable nonprofit organizations in the U.S. faced challenges locating information, which led to a dependence on personal networks to find expertise. This issue was compounded by the organization\u2019s two information platforms, which had overlapping functions and purposes. The lack of clarity about where to find specific resources created uncertainty&#8230; <a href=\"https:\/\/enterprise-knowledge.com\/user-centered-information-architecture-strategy-for-a-leading-nonprofit-organization\/\"  class=\"with-arrow\">Continue reading<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[183],"tags":[755,348,220,908,150,605],"article-type":[721],"solution":[1089],"ppma_author":[1391],"class_list":["post-22357","post","type-post","status-publish","format-standard","hentry","category-strategy-design","tag-information-architecture","tag-intranet","tag-km-roadmap","tag-km-transformation","tag-learning-management","tag-nonprofit","article-type-case-study","solution-km-transformation"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","slideshow":"","slideshow-2x":"","banner":"","home-large":"","home-medium":"","home-small":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"<p>Staff at one of the largest charitable nonprofit organizations in the U.S. faced challenges locating information, which led to a dependence on personal networks to find expertise. This issue was compounded by the organization\u2019s two information platforms, which had overlapping functions and purposes. The lack of clarity about where to find specific resources created uncertainty&#8230;<\/p>\n","category_list_v2":"<a href=\"https:\/\/enterprise-knowledge.com\/category\/strategy-design\/\" rel=\"category tag\">Knowledge Management Strategy &amp; Design<\/a>","author_info_v2":{"name":"EK Team","url":"https:\/\/enterprise-knowledge.com\/author\/enterprise-knowledge\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User-Centered Information Architecture Strategy for a Leading Nonprofit Organization - Enterprise Knowledge<\/title>\n<meta name=\"description\" content=\"EK developed an information architecture strategy for one of the largest American charitable nonprofit organizations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterprise-knowledge.com\/user-centered-information-architecture-strategy-for-a-leading-nonprofit-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User-Centered Information Architecture Strategy for a Leading Nonprofit Organization - Enterprise Knowledge\" \/>\n<meta property=\"og:description\" content=\"EK developed an information architecture strategy for one of the largest American charitable nonprofit organizations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterprise-knowledge.com\/user-centered-information-architecture-strategy-for-a-leading-nonprofit-organization\/\" \/>\n<meta property=\"og:site_name\" content=\"Enterprise Knowledge\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Enterprise-Knowledge-359618484181651\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-01T14:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T21:41:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2024\/08\/KnowledgeCafeBlogV1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"524\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"EK Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2024\/05\/Marketing_Sales-Strategy-Entity-e1716562850203.png\" \/>\n<meta name=\"twitter:creator\" content=\"@EKConsulting\" \/>\n<meta name=\"twitter:site\" content=\"@EKConsulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"EK Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterprise-knowledge.com\/user-centered-information-architecture-strategy-for-a-leading-nonprofit-organization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterprise-knowledge.com\/user-centered-information-architecture-strategy-for-a-leading-nonprofit-organization\/\"},\"author\":{\"name\":\"EK Team\",\"@id\":\"https:\/\/enterprise-knowledge.com\/#\/schema\/person\/fe4c950023b0a2d4ea9057f16c70a16c\"},\"headline\":\"User-Centered Information Architecture Strategy for a Leading Nonprofit Organization\",\"datePublished\":\"2024-11-01T14:30:19+00:00\",\"dateModified\":\"2025-11-17T21:41:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterprise-knowledge.com\/user-centered-information-architecture-strategy-for-a-leading-nonprofit-organization\/\"},\"wordCount\":1088,\"publisher\":{\"@id\":\"https:\/\/enterprise-knowledge.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterprise-knowledge.com\/user-centered-information-architecture-strategy-for-a-leading-nonprofit-organization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2020\/04\/Challenge-01.png\",\"keywords\":[\"information architecture\",\"Intranet\",\"KM Roadmap\",\"KM Transformation\",\"Learning Management\",\"nonprofit\"],\"articleSection\":[\"Knowledge Management Strategy &amp; 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