{"id":23094,"date":"2025-02-13T10:30:43","date_gmt":"2025-02-13T15:30:43","guid":{"rendered":"https:\/\/enterprise-knowledge.com\/?p=23094"},"modified":"2025-05-09T14:45:21","modified_gmt":"2025-05-09T18:45:21","slug":"building-a-km-program-from-scratch","status":"publish","type":"post","link":"https:\/\/enterprise-knowledge.com\/building-a-km-program-from-scratch\/","title":{"rendered":"Nurturing Knowledge &#8211; A Journey in Building a KM Program from Scratch: A Case Study"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Today, non-profit organizations face the challenge of optimizing knowledge management to maximize resources and support decision-making. During this presentation\u00a0 \u201cNurturing Knowledge: A Journey in Building a KM Program from Scratch\u201d, Jess DeMay (Enterprise Knowledge) and Jennifer Anna (WWF) shared a case study on November 19th at KM World 2024 in Washington, D.C.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this presentation, DeMay and Anna explored the World Wildlife Fund\u2019s (WWF) approach to developing its knowledge management strategy from the ground up. They focused on the organization&#8217;s initial challenges, such as disparate systems and siloed information. They highlighted WWF\u2019s strategy for overcoming these obstacles, emphasizing the integration of people, processes, and technology to craft a roadmap aligned with WWF\u2019s organizational goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They discussed WWF\u2019s proactive efforts to foster a knowledge-sharing culture, define clear roles, and implement a governance structure that enhances content management across a distributed team of over 1,900 employees. They also addressed the vital role of change management, sharing techniques for navigating resistance and securing buy-in through executive sponsorship and grassroots advocacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Participants in this session gained insights into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key challenges and strategies for building a KM program from scratch;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The importance of aligning KM initiatives with organizational goals;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Techniques for fostering a knowledge-sharing culture and managing content; and<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to drive sustainable change with effective communication, training, and support.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today, non-profit organizations face the challenge of optimizing knowledge management to maximize resources and support decision-making. During this presentation\u00a0 \u201cNurturing Knowledge: A Journey in Building a KM Program from Scratch\u201d, Jess DeMay (Enterprise Knowledge) and Jennifer Anna (WWF) shared a &hellip; <a href=\"https:\/\/enterprise-knowledge.com\/building-a-km-program-from-scratch\/\"  class=\"with-arrow\">Continue reading<\/a><\/p>\n","protected":false},"author":123,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[188,183],"tags":[130,139,143,147,1358],"article-type":[101],"solution":[1089],"ppma_author":[1426],"class_list":["post-23094","post","type-post","status-publish","format-standard","hentry","category-change-management-and-communications","category-strategy-design","tag-content-management","tag-governance","tag-km","tag-knowledge-management","tag-knowledge-sharing-2","article-type-presentation","solution-km-transformation"],"acf":{"slide_deck_embed":"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/mLT0Ztg3yY0vim?startSlide=1"},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","slideshow":"","slideshow-2x":"","banner":"","home-large":"","home-medium":"","home-small":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"<p>Today, non-profit organizations face the challenge of optimizing knowledge management to maximize resources and support decision-making. During this presentation\u00a0 \u201cNurturing Knowledge: A Journey in Building a KM Program from Scratch\u201d, Jess DeMay (Enterprise Knowledge) and Jennifer Anna (WWF) shared a case study on November 19th at KM World 2024 in Washington, D.C. In this presentation, DeMay and Anna explored the World Wildlife Fund\u2019s (WWF) approach to developing its knowledge management strategy from the ground up. They focused on the organization&#8217;s initial challenges, such as disparate systems and siloed information. They highlighted WWF\u2019s strategy for overcoming these obstacles, emphasizing the integration&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/enterprise-knowledge.com\/category\/change-management-and-communications\/\" rel=\"category tag\">Change Management &amp; Communications<\/a>, <a href=\"https:\/\/enterprise-knowledge.com\/category\/strategy-design\/\" rel=\"category tag\">Knowledge Management Strategy &amp; Design<\/a>","author_info_v2":{"name":"Jess DeMay","url":"https:\/\/enterprise-knowledge.com\/author\/jdemay\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nurturing Knowledge - A Journey in Building a KM Program from Scratch: A Case Study - Enterprise Knowledge<\/title>\n<meta name=\"description\" content=\"In this presentation, DeMay and Anna explored the World Wildlife Fund\u2019s (WWF) approach to developing its knowledge management strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterprise-knowledge.com\/building-a-km-program-from-scratch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nurturing Knowledge - A Journey in Building a KM Program from Scratch: A Case Study - Enterprise Knowledge\" \/>\n<meta property=\"og:description\" content=\"In this presentation, DeMay and Anna explored the World Wildlife Fund\u2019s (WWF) approach to developing its knowledge management strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterprise-knowledge.com\/building-a-km-program-from-scratch\/\" \/>\n<meta property=\"og:site_name\" content=\"Enterprise Knowledge\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Enterprise-Knowledge-359618484181651\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T15:30:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-09T18:45:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/09\/Copy-of-EK-Acronym-Logo-1-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jess DeMay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EKConsulting\" \/>\n<meta name=\"twitter:site\" content=\"@EKConsulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jess DeMay\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterprise-knowledge.com\/building-a-km-program-from-scratch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterprise-knowledge.com\/building-a-km-program-from-scratch\/\"},\"author\":{\"name\":\"Jess DeMay\",\"@id\":\"https:\/\/enterprise-knowledge.com\/#\/schema\/person\/e129588a1e10e9e4a355c7c40a12ffc9\"},\"headline\":\"Nurturing Knowledge &#8211; 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During this presentation\u00a0 \u201cNurturing Knowledge: A Journey in Building a KM Program from Scratch\u201d, Jess DeMay (Enterprise Knowledge) and Jennifer Anna (WWF) shared a &hellip; Continue reading","authors":[{"term_id":1426,"user_id":123,"is_guest":0,"slug":"jdemay","display_name":"Jess DeMay","avatar_url":"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2025\/05\/JessDeMay-1-96x96.jpeg","first_name":"Jess","last_name":"DeMay","user_url":"","job_title":"","description":"Jess DeMay is a versatile and dynamic knowledge manager with a strong background in relationship-building, project management, and content creation. She holds a master\u2019s degree in Knowledge Management, is a Certified Knowledge Manager (CKM), Certified Knowledge Specialist (CKS), and a KCS-Certified Knowledge &amp; Information Management Consultant. She specializes in implementing and scaling advanced knowledge management programs, excelling in knowledge capture and transfer while offering expert technical guidance and analysis for specialized applications and environments. She works with clients across government, public, and private sectors to assess their needs, develop targeted strategies, and implement scalable, customized solutions that enhance knowledge sharing, collaboration, and organizational learning."}],"_links":{"self":[{"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/posts\/23094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/users\/123"}],"replies":[{"embeddable":true,"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/comments?post=23094"}],"version-history":[{"count":3,"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/posts\/23094\/revisions"}],"predecessor-version":[{"id":24219,"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/posts\/23094\/revisions\/24219"}],"wp:attachment":[{"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/media?parent=23094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/categories?post=23094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/tags?post=23094"},{"taxonomy":"article-type","embeddable":true,"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/article-type?post=23094"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/solution?post=23094"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/enterprise-knowledge.com\/wp-json\/wp\/v2\/ppma_author?post=23094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}