{"id":7443,"date":"2018-06-14T16:16:36","date_gmt":"2018-06-14T20:16:36","guid":{"rendered":"https:\/\/enterprise-knowledge.com\/?p=7443"},"modified":"2023-06-05T10:06:22","modified_gmt":"2023-06-05T14:06:22","slug":"what-is-a-content-type","status":"publish","type":"post","link":"https:\/\/enterprise-knowledge.com\/what-is-a-content-type\/","title":{"rendered":"What is a Content Type?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">More often than ever, our clients&#8217; Intranet projects involve developing and implementing Content Types to improve the creation and management of content. This includes the creation of news articles, policies, guidelines, and other common Intranet content items. The overwhelming amount of corporate information, plus the variety of types of content, make it essential to bring order to chaos. However, it is often a challenge to explain to content creators, content editors, and end users the meaning of a content type.<\/span><\/p>\n<h2>Content Types and Cake Pans<\/h2>\n<p><span style=\"font-weight: 400;\">Imagine that you are a baker who produces three different types of cakes: bundt cakes, round layered cakes, and cupcakes. How can you ensure that the shape and quality of the cakes you produce is standard and optimal for each type of cake? In other words, how can you make sure that all the bundt cakes are the same shape and size regardless of their flavor?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7444\" src=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/Cakes-and-Pans-Table.jpg\" alt=\"Content Types as Cake Pans\" width=\"949\" height=\"471\" srcset=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/Cakes-and-Pans-Table.jpg 949w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/Cakes-and-Pans-Table-336x167.jpg 336w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/Cakes-and-Pans-Table-768x381.jpg 768w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/Cakes-and-Pans-Table-771x383.jpg 771w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To bake a bundt cake, you need to use a fluted tube pan; to bake a round layered cake, you need a springform cake pan; and to bake a cupcake, you need a cupcake pan. All of these baking pans act as &#8220;templates,&#8221; ensuring that you have control over the shape and quality of the cake you want to bake. Thus, the next time you want to bake either a bundt cake, a round layer cake, or a cupcake, you can reuse the same pans and expect to obtain similar, if not the same results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly to cake pans, Content Types work as reusable templates ensuring that when you create a piece of content for your company&#8217;s Intranet, for example a news article, it is standard and consistent with any other news articles already published on the Intranet.<\/span><\/p>\n<h2>Definition of a Content Type<\/h2>\n<p><span style=\"font-weight: 400;\">In technical terms, a Content Type is a reusable collection of metadata for a category of content, with its corresponding taxonomies that allows you to manage information in a centralized, reusable way. \u00a0Ideally, Content Types should also include the following:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Data Entry Wireframe &#8211; a low-fidelity wireframe illustrating how content creators or content editors will create or edit a content item for the Intranet;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Front-End Wireframe &#8211; a wireframe that shows how content will be presented to end users of the Intranet;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Style Guidelines &#8211; instructions about content length and format to guarantee that every new content item is created consistently according to standards and best practices; and<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Workflow &#8211; process steps that help ensure that each content type is always handled the same way (e.g., approval workflow).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To continue with our cakes analogy, a cake pan helps the baker and assistants ensure that the cakes are produced in a standard way. Let&#8217;s assume that you are making a round layered cake and identify the metadata and other key content type components.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Content Type: Round Layered Cake pan<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sample metadata and corresponding taxonomy values for the round layered cake are listed below:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Cake Type: Birthday Cake<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cake Diameter: 8&#8243; <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cake Height: 4&#8243;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Number of Servings: 26<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Flavor: Vanilla \u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ingredients: (list of ingredients)<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">The equivalent of a data entry wireframe would be a simple drawing illustrating how the cake pan looks:<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7446\" src=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/Round-Layered-Pan-Sizes.jpg\" alt=\"Round Layered Pan Sizes\" width=\"562\" height=\"261\" srcset=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/Round-Layered-Pan-Sizes.jpg 562w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/Round-Layered-Pan-Sizes-336x156.jpg 336w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The equivalent of a front-end wireframe would be a picture of the fully baked cake to be used as a reference for presentation purposes.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7445\" src=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/EK-Cake-771x514.jpg\" alt=\"EK Cake\" width=\"640\" height=\"427\" srcset=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/EK-Cake-771x514.jpg 771w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/EK-Cake-336x224.jpg 336w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/EK-Cake-768x512.jpg 768w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/EK-Cake-780x520.jpg 780w, https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/EK-Cake.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The equivalent of the style guidelines would be the instructions for adding the frosting and achieving the final presentation, such as:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Place one cake layer right-side up on a cake plate or stand, and spread with 1 cup of the frosting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top with the second cake layer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Frost the top and sides of the cake with the remaining frosting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The equivalent of the workflow would be the directions to bake the cake, such as:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preheat the oven to 350 degrees Fahrenheit.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beat the butter, sugar, and oil in a large bowl with an electric mixer on medium-high speed until light in color and fluffy, about 5 minutes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beat in the eggs, one at a time, and then the vanilla until combined.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The end result will be a Round Layered Cake!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even though content creation for an Intranet should be as appealing as baking a cake, it is not often the case. Well defined content types play a key role in making it easier for content creators and content editors to populate the Intranet with the right content and in the right format. As a result, your company&#8217;s Intranet will benefit from improved content access, visibility, presentation, and maintenance.<\/span><\/p>\n<p>The definition of content types and metadata is one facet of developing a <a href=\"https:\/\/enterprise-knowledge.com\/services\/advanced-content-services\/\">content model<\/a> which in turn operationalizes the content strategy and content operations of your organization. Need help ensuring your content is realizing business value for your organization? <a href=\"https:\/\/enterprise-knowledge.com\/contact-us\/\">Contact us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More often than ever, our clients&#8217; Intranet projects involve developing and implementing Content Types to improve the creation and management of content. This includes the creation of news articles, policies, guidelines, and other common Intranet content items. The overwhelming amount &hellip; <a href=\"https:\/\/enterprise-knowledge.com\/what-is-a-content-type\/\"  class=\"with-arrow\">Continue reading<\/a><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[187],"tags":[379,130,131,392,151,393,394],"article-type":[100],"solution":[],"ppma_author":[1398],"class_list":["post-7443","post","type-post","status-publish","format-standard","hentry","category-advanced-content","tag-content","tag-content-management","tag-content-strategy","tag-content-type","tag-metadata","tag-properties","tag-taxonomy-values","article-type-blog"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","slideshow":"","slideshow-2x":"","banner":"","home-large":"","home-medium":"","home-small":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"<p>More often than ever, our clients&#8217; Intranet projects involve developing and implementing Content Types to improve the creation and management of content. This includes the creation of news articles, policies, guidelines, and other common Intranet content items. The overwhelming amount of corporate information, plus the variety of types of content, make it essential to bring order to chaos. However, it is often a challenge to explain to content creators, content editors, and end users the meaning of a content type. Content Types and Cake Pans Imagine that you are a baker who produces three different types of cakes: bundt cakes,&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/enterprise-knowledge.com\/category\/advanced-content\/\" rel=\"category tag\">Content Strategy and Operations<\/a>","author_info_v2":{"name":"Tatiana Baquero Cakici","url":"https:\/\/enterprise-knowledge.com\/author\/tbaquero\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Content Type? - Enterprise Knowledge<\/title>\n<meta name=\"description\" content=\"Many of our clients&#039; Intranet projects involve developing and implementing Content Types to improve the creation and management of content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/enterprise-knowledge.com\/what-is-a-content-type\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Content Type? - Enterprise Knowledge\" \/>\n<meta property=\"og:description\" content=\"Many of our clients&#039; Intranet projects involve developing and implementing Content Types to improve the creation and management of content.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/enterprise-knowledge.com\/what-is-a-content-type\/\" \/>\n<meta property=\"og:site_name\" content=\"Enterprise Knowledge\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Enterprise-Knowledge-359618484181651\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-14T20:16:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-05T14:06:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/Cakes-and-Pans-Table.jpg\" \/>\n<meta name=\"author\" content=\"Tatiana Baquero Cakici\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EKConsulting\" \/>\n<meta name=\"twitter:site\" content=\"@EKConsulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tatiana Baquero Cakici\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/enterprise-knowledge.com\/what-is-a-content-type\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/enterprise-knowledge.com\/what-is-a-content-type\/\"},\"author\":{\"name\":\"Tatiana Baquero Cakici\",\"@id\":\"https:\/\/enterprise-knowledge.com\/#\/schema\/person\/daf9f576f2d8c06c9b1c9255b2c39896\"},\"headline\":\"What is a Content Type?\",\"datePublished\":\"2018-06-14T20:16:36+00:00\",\"dateModified\":\"2023-06-05T14:06:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/enterprise-knowledge.com\/what-is-a-content-type\/\"},\"wordCount\":794,\"publisher\":{\"@id\":\"https:\/\/enterprise-knowledge.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/enterprise-knowledge.com\/what-is-a-content-type\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/enterprise-knowledge.com\/wp-content\/uploads\/2018\/06\/Cakes-and-Pans-Table.jpg\",\"keywords\":[\"content\",\"Content Management\",\"Content Strategy\",\"content type\",\"Metadata\",\"properties\",\"taxonomy values\"],\"articleSection\":[\"Content Strategy and Operations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/enterprise-knowledge.com\/what-is-a-content-type\/\",\"url\":\"http:\/\/enterprise-knowledge.com\/what-is-a-content-type\/\",\"name\":\"What is a Content Type? 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